We’ll be back
for UXLx 2016
Save the Date:
24 to 27 May 2016
3 to 5 June 2015
Lisbon, Portugal
Josh Seiden

Josh Seiden has been creating great technology products for more than 20 years. As a designer and leader, Josh has worked in hardware and software, consumer and enterprise, mobile, web, and desktop. He is currently a Principal in Neo’s NYC office. Earlier, he was head of product design at Wall Street innovator Liquidnet, and lead pioneering interaction design teams at Cooper. He is a founder and past President of the Interaction Design Association. He is the co-author (with Jeff Gothelf) of “Lean UX: Applying Lean Principles to Improve User Experience”

Josh Seiden


Hypothesis Writing for Lean UX


This half-day workshop is a deep-dive into the key method used to manage design in an agile context — the hypothesis.
No one admits it but too often, requirements are just guesses. To cover up this uncomfortable fact, software managers do a vast amount to work on requirements: they pre-plan in painstaking detail, outlining every possible scenario, use case, back-end integration point, and business rule. The end result of all this planning? Too often, it’s disappointment, frustration, and vast sums of wasted money.

Instead of all this guessing, shouldn’t we just call requirements what they are–hypotheses–and work as quickly as we can to figure out if we’re right it wrong?

In the last two years, Josh Seiden and Jeff Gothelf have been working with software teams to do exactly this. Working closely together in small, cross-functional groups, these Agile teams use Lean UX methods to take risk out of the software development process by validating requirements in an ongoing way as they are designing and building software. The key technique they use here is the hypothesis.

This workshop will be a half-day deep dive into using hypotheses to manage your design process. It will cover the following topics:

Identifying assumptions, why this is so important, and how to do it.
The assumptions canvas—your key tool for managing assumptions—and connecting your work to business strategy.
Translating assumptions into hypotheses.
How to write good hypotheses for software teams.
Testing hypotheses: how do hypotheses, experiments, and MVP’s (minimum viable products) work together.
Putting it all together in an agile rhythm.
Using a mix of lecture, hands-on exercises, and discussion, this is a fast-paced, practical workshop. You’ll leave with hands-on experience with a method you can apply immediately in your work.

Friday June 05 @ 9:00-12:30
180 minutes + 30 minute break @ 10:30-11:00
Auditorium III


Building Innovation in Real Time

Imagine you have a limited budget, a disruptive idea for a social-networking product, and a short timeline to get your vision built and launched. How do you know if your idea will work, without burning through all your time and money? In this session, we’ll take a deep dive into a recent project to see how we went from idea to successful launch in just under 4 months—on time and on budget—by using a “learning from live systems” approach. 
Product teams often use prototyping to explore new products, but in social-networking systems, prototyping will only get you so far. In other words: some kinds of innovations just need to be launched to test. Come hear the story and learn when this Lean Startup-inspired approach makes sense, and hear a detailed case study on how our small team of designers, developers and product managers did it—carefully launching and developing our client’s business in a way that minimized spend and risk, and maximized the chances that this new venture will succeed.

Thursday June 04 @ 9:50-10:25
35 minutes
Auditorium I


Our Sponsors and Supporters

Ideias e Imagens
Main Sponsor:
Platinum Sponsor:
Platinum Partner:

Gold Partners:
Active Media
Silver Partners:
Balsamiq Studios Livesketching


Moo Rosenfeld MediaPearsonMorgan KaufmannA Book ApartAxureLoop11 - Online, Unmoderated User Testing

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