Josh Seiden has been creating great technology products for more than 20 years. As a designer and leader, Josh has worked in hardware and software, consumer and enterprise, mobile, web, and desktop. He is currently a Principal in Neo’s NYC office. Earlier, he was head of product design at Wall Street innovator Liquidnet, and lead pioneering interaction design teams at Cooper. He is a founder and past President of the Interaction Design Association. He is the co-author (with Jeff Gothelf) of “Lean UX: Applying Lean Principles to Improve User Experience”
No one admits it but too often, requirements are just guesses. Instead of all this guessing, shouldn’t we just call requirements what they are--hypotheses--and work as quickly as we can to figure out if we’re right it wrong? This half-day workshop is a deep-dive into the key method used to manage design in an agile context — the hypothesis.
Imagine you have a limited budget, a disruptive idea for a social-networking product, and a short timeline to get your vision built and launched. How do you know if your idea will work, without burning through all your time and money? In this session, we’ll take a deep dive into a recent project to see how we went from idea to successful launch in just under 4 months—on time and on budget—by using a “learning from live systems” approach.
Product teams often use prototyping to explore new products, but in social-networking systems, prototyping will only get you so far. In other words: some kinds of innovations just need to be launched to test. Come hear the story and learn when this Lean Startup-inspired approach makes sense, and hear a detailed case study on how our small team of designers, developers and product managers did it—carefully launching and developing our client’s business in a way that minimized spend and risk, and maximized the chances that this new venture will succeed.