for UXLx 2016
24 to 27 May 2016
Marissa is a content strategy manager at Facebook, where she leads a team focused on registration and overall growth, internationalization, feature phone experiences and more. She wrote all the content for the new Messenger app before it launched last year, and she continues to help develop its voice and brand. Before joining Facebook, Marissa worked at eBay and StubHub.
Talk
Separation Anxiety: Taking Messenger from a Feature to a Standalone App
About a year ago, most people didn't know that Facebook had a separate app for messaging, and Messenger didn't offer much that you couldn't already get from the Facebook app. Since then, Messenger was completely redesigned, and it's now used by millions of people. Learn how the team approached the task of redefining Messenger and struggled with separating it from Facebook.
•See how the voice of a sub-brand emerged.
•Get tips for writing content that's really mobile-first.
•Hear some approaches for delivering bad news to your audience.
15 minutes
Auditorium I
Our Sponsors and Supporters
