Stephen Wendel is a behavioral social scientist, and the Principal Scientist at the independent financial guidance company, HelloWallet. He’s the author of two books on how to apply behavioral science to consumer products -- Designing for Behavior Change and Improving Employee Benefits -- and founder of the non-profit Action Design Network. He has two really fun little children who don’t care about behavioral science at all.
This workshop is about making products that help users take specific, targeted actions. I’ll show you how to apply the recent explosion of research in behavioral economics and psychology to the practical tasks of designing software products that help people change daily routines and behavior.
1) How the mind decides what to do next, when it's on autopilot, and what that means for your users’ behavior in your product.
2) A step-by-step approach to designing and building products that help people change behavior.
3) Techniques for quickly assessing the behavioral bottlenecks in an app, and for improving its effectiveness.
Throughout our 2.5 hour workshop, we'll interweave presentation, discussion, and hands on work (in teams) to apply the concepts to specific product design challenges you’re facing.
The goal of this approach and the workshop is to help users do things they haven’t been able to do before, like exercising more (Nike+ FuelBand), taking control of their finances (HelloWallet), or being more energy efficient (OPower). It’s not about coercion or persuasion; it’s about having the maximum impact with our products on our user’s lives.
Do your users fail to engage with your app, or don't follow through on their goals? Steve Wendel, the Principal Scientist at HelloWallet and author of Designing for Behavior Change, will present the three main strategies you can use to support behavior change: building habits, informing choices, or cleverly restructuring problems to help people take action. You’ll learn how to make your products make more effective — for you business, and your users.